TESTING STATION SHORT FILM
This film is about questions - how consumer goods, injected with emotional meaning become a part of self or self-medication. The catalyst for this film was a story about a social experiment of the 1920s. A tobacco manufacturer hired a PR company to persuade women to smoke. They staged an event: in the midst of a New York parade, a group of debutantes lit up cigarettes, posing for the press. The headlines proclaimed "suffragettes were lighting the torches of freedom". Once cigarettes became a symbol of female empowerment, they were easy to sell. The image of a female smoker became iconic. This film is a commentary on this past train of thought with its tired, tainted and confining sales-related symbolism. It is exciting to see symbols of female empowerment emerge, independent of marketing campaigns.
Fire Exit series arose from the question: what is safety?
FIRE EXIT SHORT FILM
The initial impulse for creating the series was to reflect on the impact of collective decision-making on everyday thinking. The sound signature for the films is a one-word script (for the actors to carry where and how they wanted). My process is based on collaboration. We explored thought routes from a single word, inviting the viewers to share in creative freedom by mapping out characters' cognitive realities and constructing their own narratives for the piece. The project is still growing, comprising video, installation and photography.
The installation is mainly composed of (recycled plastic): packaging and parts of keyboards, and lab coats. I wanted to represent insulated pockets of breath though recycled packaging. Capsules, filled with keys from discarded keyboards - a metaphor for the expansion of the digital sphere as a habitat